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Services & Supports
Admissions Office
School of Business & Law,
Department of Design & Innovation:
Product Design (Marketing & Innovation)
MH305 - BSc (Level 8 Honours)
Entrance requirements |
2HC3 + 4OD3, English, Irish, OB3/HD3 Mathematics, OD3/HD3 in one of the following subjects:
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Duration |
4 years |
Points 2010 |
335 |
FETAC Link |
No |
Technology and Science |
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First Year |
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- Mathematical Methods for Technology
- Material Properties: Mechanical and Electrical
- Computer Programming
- Physics
- Introduction to Engineering Design
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- Design Tools and Drawing: SolidWorks, 3D modelling
- Design and Creativity (Project Work)
- Design Conceptualisation and Model Making (Project Work) |
- Ways of Thinking
- Career Skills
- Introduction to Marketing and Sales |
Second Year |
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- Introduction to Electronic Engineering Fundamentals
- Manufacturing Processes
- Research Design and Statistics |
- Design History and Culture
- Creative Design Fundamentals (Project Work)
- Usability, Ergonomics and Aesthetics (Universal Design Project)
- Computer Aided Design & Visualisation (SolidWorks) |
- Marketing Management
- Cognitive and Social Psychology
- Operations and Project management
- Entrepreneurship and the Business Idea
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Third Year |
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- Advanced Materials & Design for Manufacture
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- Design Ethnography
- Digital Imaging
- Design for Environment and Sustainability |
- Strategic Marketing |
Industrial Work Experience* |
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Fourth Year |
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- Group Design Project
- Individual Final Year Design Project
- Web Design
- Portfolio Preparation and Presentation
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- Entrepreneurship and Innovation Management
- New Product Launch, Intellectual Property and Ethics |
* This degree offers the student the chance to undertake relevant, paid work experience.
Are you attached to your MP3 player? Do you covet the latest mobile phone? Perhaps you admire Dyson technology? Or love retro gadgets? Product Design is the creation of new products, built with the user in mind. Product Design bridges the gap between technology and the market in a human-centred way.
What makes one brand better than another? How do successful designers distinguish their products from others that use similar technology? Product Design is at the heart of successful product innovation and is increasingly valued by creative and entrepreneurial businesses.
As a student of Product Design, you will learn to harness your creative, artistic, and problem-solving skills. You will also gain a relevant understanding of technology and materials, and a sensitive awareness of human needs and behaviour through user centred design. You will learn to combine these abilities to create products that satisfy, even delight, users. You will acquire an understanding of Product Design from both an engineering and a marketing point of view.
The course is highly practical, with an emphasis on project-based learning, workshops, laboratory sessions, and group work. A six-month, full-time, paid work experience placement in a relevant employment setting will ensure that knowledge gained through coursework is consolidated into real-life experience. Work experience also provides an opportunity to meet and impress potential future employers.
Course Structure
As a Single Honours Bachelor of Science in Product Design (Marketing and Innovation) degree, a range of technology, science, marketing and design subjects are taken in all years.
All students undertake a six-month, full-time, paid work experience placement in Third Year (subject to availability).
Career Options
Product Designers are key to innovation in the modern world. As technological competence spreads globally, businesses are placing greater focus on achieving market success through design. Graduates will be capable of understanding and driving innovation in many spheres of life, especially those involving design and technology, its application or assessment. Students may consider career areas such as product design, technical marketing, new product development, design management, project management, public administration, technology business management and most other design disciplines. Other professional careers are also options, such as economist, business analyst or public administrator.
Postgraduate Options
PhD in Innovation Systems
School of Business and Law, Department of Design & Innovation |
Tel: 01 708 6520 Fax: 01 708 6519 Email: design@nuim.ie design.nuim.ie |